The Role of Digital Applications in Transforming Recycling Industry in Egypt: A Case Study of Retreading Tires at Bridgestone

Abstract

This study explores the transformative role of digital applications in Egypt's recycling industry, specifically focusing on Bridgestone's tire retreading process. It examines how digital tools can enhance recycling efficiency, increase public participation, and create economic opportunities while addressing challenges such as infrastructure limitations and lack of awareness. Bridgestone's tire retreading process demonstrates how digital applications can reduce costs, extend tire lifespan, and promote sustainability. The study highlights the importance of targeted public awareness efforts, infrastructure investments, and regulatory incentives in maximizing the benefits of digital technology in Egypt's recycling sector.